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Why The Buy A Pixel Advertising Concept Was Worth A Million Dollars
Posted by Admin :: Filed Under (SEO)
The experience of a 21 year old from England proves that it’s possible to brainstorm a million dollar idea and turn it into reality with very little effort. A business management student decided to set up a website selling advertising space at $1 a pixel. The main page consisted of a grid containing 10,000 boxes of 100 pixels each. An advertiser could purchase a box for $100, place a logo there and link it to their own website. As it turned out, all of the 100,000,000 pixels were sold and the young man became a millionaire. What was so special about the ‘buy a pixel’ idea?
Uniqueness
When something new appears on the web, it can quickly go viral. Human curiosity is enough to drive people to a site they’ve read or heard about if it features something different. If advertisers believe that a website is poised to become an internet phenomenon, they will be keen to get in on the act.
Media attention
One of the cleverest things the original seller of pixels did was to use his first $1000 to pay for a press release. This was picked up by several newspapers and the BBC. The media was attracted because the back story, concerning a student who wanted a way to avoid loans and debt, had an element of human interest.
Element of Drama
As producers of popular reality shows know, audiences enjoy following the fortunes of entrepreneurs. Upon hearing about the concept of purchasing pixels, many people would be skeptical. The only way they could find out whether the idea was brilliant or foolish would be to visit the site again and again and watch as the boxes were replaced with ads.
Interactive aesthetics
As small ads multiplied on the web page, it became a colorful mosaic filled with intriguing images. The cryptic nature of logos a hundred pixels in size encouraged people to scroll over them to receive a line of information. When that too proved enigmatic, people were driven by curiosity to click on the link and view the advertiser’s site.
Good Value
Early advertisers on the pixel page were willing to gamble $100 that the concept would grow in popularity and generate traffic for their sites. After all, any money spent in advertising has risk attached to it. Once the pixel-selling site became widely known through the media and the grapevine, advertising there was perceived not as a risk, but as an opportunity to get in on a good thing.
Upward spiral
Once satisfied advertisers began posting testimonials, the ‘buy a pixel’ website experienced exponential growth in revenue. As businesses revealed that their $100 investment had paid for itself many times over in increased sales, more and more companies bought pixels. It became inevitable that all the advertising space would be sold and the million dollar goal would be achieved.
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