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Why A Lot Of Partner Marketing Activities Fail And How You Can Avoid The Same Mistakes: Part 2
Posted by Admin :: Filed Under (SEO)
Ok, going on from my previous feature, you have constructed your affiliate marketing website, joined for stacks of presuming programmes, picked the links of sites whose products fall into your niche area and placed them on your pages. You have picked the keywords for your shop, put them into the header that describes your site, what it does and what it offers. Those are the first three parts of search engine optimisation finished and you are ready for the important one, the off site promotion.
To that end, as we left it last time, you have been through the tiresome job of having your website logged onto hundreds of internet business directories. At least you only have to do it once. But they will only be of interest to the search engines for a fairly short period, though they will still use them but what Google, Yahoo and the others really want is to unearth new links in different spots and that means keeping links fresh. To this end you can utilise social networks for search engine optimisation use. First, register an id with Twitter using your website name as full name and Twitter name, or something close if they have been taken. For instance, my affiliate marketing site is internetfishingshop.com so I have a twitter name of ‘@internetfishing’ and full name ‘Internetfishing Shop’. Search for businesses (I just searched on ‘fishing’ which provided plenty) that fall into your niche area and follow them, and some will follow you back. And then, at least once a day, tweet a message which includes a link to your website. Something like “Get the best XXX products in the world at http:// your site address here” (ensure you include the http://) and that will create a link which the robots will pick up and make a note that it’s up to date and when they follow it to find your page which will register that it is still current.
Also, create a Facebook page for your site, and use the Twitter app to join it so that it also displays the Twitter messages and links as well.
Now, because your page is in the practice of affiliate marketing, you want some likely shoppers to go to it, so enrol with some forums that match with your niche market. Join in some of the chat so that your username gets known. And then, after a while include a note that you something really superb after going to your website and include a link. Also, examine Usenet, though these are dropping from favour but still, create a message with your link in and post it in loads of newsgroups. Somebody may find it, follow it, like it, bookmark it and be a frequent visitor. All of this is excellent, effective search engine optimisation and will target search engine robots and possible customers equally. But it will not get you far up the search engine rankings.
The next part of search engine optimisation which is going to make the most significant effect in pushing your affiliate marketing website up the search engine results table is, of course the most difficult and most labour intensive part of search engine optimisation. It is also the most controversial which is why it is going to take up all of the third article of this little succession of monograms all by itself, but it is the most effective and, if you want your site visited by loads of folks, it’s the one you need to work to do correctly.
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