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How does the site make you feel?
Posted by Admin :: Filed Under (Web Design)
When one thinks of the Internet, think about technology. When people hear that I am an expert in web strategy, they see me as a “techy type”.
But for me the most interesting aspect of your online business is not about technology. These human connections and how you can create a virtual environment.
It is commonly accepted that “people buy emotionally, not spiritually.” Even when people think that taking a rational decision, powerful subconscious factors come into play to sell effectively, we have an obligation to meet the needs of our customers, to show that we can “feel their pain, and respond to signs of body language and tone of voice.
In the “real world” will do. And we know that if we can have a direct, face to face conversation, there is a very good chance that it will close the sale or keep a customer happy.
For online visitors, your site is the best thing in this conversation face to face with your colleagues or your employees. And since so many people looking for products and services on the Web, it is essential that your site has maximum impact in persuading them to take the next step with you.
? And how your website connected emotionally with your visitors what they feel listened to, understood and appreciated by your Internet presence, you instinctively respond to real needs of your existing customers feel supported and valued when interacting online with you?;
Or, failing to create the critical emotional reactions that can dramatically improve response rates, your turnover and return on investment over the Web;
Critical to the success of the website emotions
I worked with the client Web strategies in a wide range of industries since 1995. Based on this experience, I identified some key emotions should bear in online visitors to create and maintain a successful relationship.
How does your website can have a significant effect on visceral, instinctive reactions of your visitors and their propensity to buy or contact you.
Overall, I have twenty criteria for emotional coherence to suggest a website. This is too much to discuss in this article, but look at some important points:
Recognized feel?
When we first meet in a corporate environment, we are introduced or present us with some statements about what we do and why you should connect with each other.
When talking with clients or prospects, it is important to demonstrate very quickly that we understand the issues and needs, and we have ideas and solutions to address them.
The most important task for the home page is to finish this introduction. Have you heard the “ten seconds” rule of how long visitors stay in a place not to hire them.
Thus, your home page really tell me what you do? He talked in specific terms that make it quite clear what services you offer and what customers or clients do you work? Do not use language that I understand, even if you do not know the language of your industry or specialization?
Sounds simple?
There is an impressive number of websites that fail to provide basic information on the homepage.
If your goal is to encourage the customer to visit your store, your home page clearly displays your position, and how to get there? Whenever the forces the viewer to take a decision, such as “Do I click on Contact us page to find the address? “Offers the possibility of making the wrong choice (you), or, worse yet, just leave.
And it is clear to me if you can – or wants -?? You are directed to help buyers business in bulk or in small businesses, or both you operate nationally or only in your immediate area to your visitors that you mean the general conditions such as “management systems “or” total business solutions “or if you be more specific about what you offer?
Please feel engaged?
As we continue our “real world” conversation, we begin to find points of common interest, whether personal or professional. We begin to believe that we can connect with each other, and this helps to strengthen our business relationship.
So your site must be the visitor feel drawn in – they want to know more about your company, your products and services – but again, from the perspective of the needs and interests. And we must give the visitor a clear sense that you can find those links and learn more about them.
If the visitor does not feel invited, if they feel left to find their way – they are shocked, confused or just not interested in your site, you leave.
Your site has a bewildering array of manufacturers, products, or options without any guidance on the selection of them? Think about the discussion you have with a customer in the store. Want to know what you are looking for, then do a series of questions to help them find the right solution for their needs.
So how can you replicate this process online? You could offer a “Help Me” page that guides visitors through some Frequently Asked Questions or other choices and provides links to recommended products based on their responses. You can incorporate an interactive chat with a customer service representative during business hours or access a knowledge base search.
To feel confident?
If a visitor sees your company for the first time, you should feel comfortable that you are who you say you are, and you can deliver what you promise.
One of the most important elements in establishing this part of the association is to show the “faces” of your business. Have you noticed how many websites are not the names of all owners or people who will interact with customers, it is much easier to have a conversation when I know what I mean!
The statements and testimony of others is essential to ensure confidence – they say much more about you than its marketing statements. How many sites have all seen that trumpet “nationally recognized” or «…”; leading provider Prove it!
Include client quotes and success stories across the site from where you are in front of the stage as visitors in touch with your content. If you win a prize, tell the visitor what it means to them on how assessed.
I motivated?
Towards the end of the “real world” Our conversation will hopefully make a sale, or talk about any next steps, or one might say “Let’s Stay Together”. To do this with online visitors, we must convince them to buy something or tell us who they are and give us permission to reconnect with them.
Too many Web pages tail off with no call to action or instructions on where to go. If you do not give a clear call, once again leaving the visitor to find what to do – and at great risk of losing them.
Thus, each point on each page where the visitor may think “Tell me more” or “How can I recover?” Provide a clickable link to the next step in your cart, newsletter on your help page or whatever you want to do. Do not wait until the end of the page – they may never get there! Look for the emotional “tipping points” on each page, which is ready to continue to talk with you and take the time!
Dilution Connection
Of course, it is very easy to undo all the good feelings that we have created the frustrating or annoying the visitor, or simply give them to a standstill.
One of my pet peeves is the preferred site search engine that allows me to enter my query, and then said “No results found. Please try again with different search terms.
How is that supposed to make me feel? What was wrong with my keywords or my parameters if the search page allowed me to select? Am I a fool? Or do not really want to help me?
Your visitor is clearly looking for something, and took a step toward connecting with you. So how about a results page that lets them know that you can not immediately answer their question, but offers a link to a form so that you can send a question or advice or suggestions on how to find more information.
The service function to the end customer is an opportunity to interact with a wizard to live – if your site offers this utility, the search results is an ideal place to maximize visibility.
So how “emotionally connected” is your website?
I hope I have piqued your curiosity, just take a fresh look at your site.
Think specifically why visitors come to your site, which could be in their minds, and review and copy your navigation accordingly. Think about new customers and existing ones, workers, media – everyone could have a reason to visit. You do everything you can to create an “emotional connection” experience for everyone?
You earn the right combination of time spent much more on your site, more calls from qualified prospects, more contracts signed, regular customers happier, the attention of new markets, offers of alliances and strategic partnerships, and knowledge of creating successful new products and services.
